[save the date]: Fall 2007 Vanguard Lecture

“If the Shoe Fits, They Will Come”
Differentiating Your Practice to Attract Perfect Clients
Diana Baycura, President of Sundance Consulting Group

The next Vanguard Lecture features Diana Baycura of Sundance Consulting Group. She will be outlining how to make yourself irresistible to your perfect clients. Based on two basic truths (secrets) of marketing: Perfect fit is imperative, and your ideal clients are out there and looking for you…

Baycura’s presentation examines:

• Why your firm can’t afford to ignore the power of differentiation
• The truth about selection, client satisfaction, and client loyalty
• Why name recognition isn’t the goal
• How to avoid the commodity trap
• Why “quality and service” aren’t enough
• The six “brand” models and their attributes


• The five steps in the differentiation/ branding process
• How to select marketing strategies that will attract only your ideal clients

When: Tuesday, 28 August 2007
6:00pm Reception
7:00pm Lecture

Where: SCAD Auditorium
1600 Peachtree Street
Atlanta, GA

Tickets: $15 General Admission
$10 Students

Mark your calendars, more info to come…

SPONSORED BY:

HAWORTH . STEELCASE . SCAD ATLANTA . TANDUS . ADAC . ATLANTA MAGAZINE . CONSTANTINE CARPET . DEKALB OFFICE ENVIRONMENTS . HERMAN MILLER . INTERFACE FLOR COMMERCIAL . THE LOWE GALLERY . TVS INTERIORS, INC. . VISTA WINDOW FILM . ASID NATIONAL . GLOBAL INDUSTRIES . STANLEY, BEAMAN, & SEARS . CAROLINA BUSINESS FURNITURE . CERAMIC TECHNICS . CWC . HALL WEIR & ASSOCIATES . KNOLL . KOROSEAL . LEES CARPET . MAHARAM . MOHAWK . THE STRUCTOR GROUP . 3FORM . CARNEGIE FABRICS . FORBO . IVAN ALLEN WORKSPACE . JANICE HARDING INTERIOR DESIGN . JOHNSONITE . JOVA DANIELS BUSBY . KARASTAN/DURKAN COMMERCIAL . KNOLL TEXTILES . MAIN SOLUTIONS . RABAUT DESIGN ASSOCIATES . R.A. SEIGEL COMPANY . SOLUTIA . SPECIALTY TILE