End-User Research at Steelcase, Inc.

"Maximizing the Patient and Practitioner Environment
in the Healthcare Industry: Steelcase, Inc"
Joyce Bromberg, Director of WorkSpace Futures - Research
Co-sponsored by PDMA Georgia and IDSA Atlanta

Join us on November 12, 2008 at the Atlanta headquarters of Newell Rubbermaid, to learn how Steelcase, Inc. utilizes end-user research to help deliver a better healthcare experience, from the radiology lab to the patient room.

As Director of WorkSpace Futures - Research, Joyce is responsible for user-center research for vertical markets and Phase 0 research for product development. Sometimes called “pioneering research,” this activity utilizes her 25 years of industry experience in the areas of observation, synthesis and design.

Leveraging a number of case studies from the healthcare industry, Joyce will illustrate and discuss the tools that the Steelcase WorkSpace Futures and Nuture teams have used to provide meaningful improvements within a highly stressed and emotional environment. Looking beyond traditional physical ergonomics, their team emphasizes cognitive ergonomics - the connection of learning, memory, and physical space.

Ms. Bromberg’s presentation will be divided into two parts, the first will give an in depth overview of Steelcase’s Human Centered Design Research Process. It will focus on how Steelcase uses the insights gained through this method to develop new product and setting solutions and explain how they are beginning to measure the effectiveness of both. The second will allow the attendees to have a hands on observational experience that allows them to develop design principles and product concepts. Attendees will come away from the experience with some new tools to add to their repertoire.

Date: Wednesday, November 12, 2008
Time: 6:00-8:30pm ET
Where: Newell Rubbermaid
3 Glenlake Parkway NE, Atlanta, GA 30328 [map].
Parking will be available in the deck to the left of the office building.

Cost: IDSA members - $10 (due at registration)

Students w/ID - Free! (using "Priority Code" STUDENT08)
[PDMA members should register through PDMA Georgia's site]
Pre-registration REQUIRED, via the web through PDMA Georgia

October Events of Interest

A number of events are coming up in the very near future that may be of interest to IDSA Atlanta members. Make one of these event and show your support for others in the area.

ID@GT Lecture
Second Industrial Design Lecture of Fall 2008, Nature in Design Series
hosted by College of Architecture at Georgia Tech

On Wednesday October 8, Georgia Tech will be hosting their second Industrial Design lecture of the Fall 2008 semester presenting Neri Oxman, architect and researcher currently based at the Massachusetts Institute of Technology for her lecture titled "Making Difference"
For more details visit the Neri Oxman event page served by Georgia Tech College of Architecture.

When: October 8, 2008, 6:00PM-7:00PM (ET)
Where: Architecture Auditorium/East Architecture Building, Georgia Tech campus (Atlanta, GA)
Cost: Free

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SC Upstate In-house I.D. Studio Tour
Hosted by the IDSA Carolina Chapter

"Be there when several locally based, international companies open up their doors for the first time to the outside visitors. CCi, Electrolux, and Michelin are three giants in the product design field. On October 17th they welcome a limited few to tour through their facilities and see what it’s like working for a corporate design firm. This will be a must see for any student of industrial design [but is open to anyone in the design community including professionals and their spouses]."

When: Friday, October 17, 2008, 11:30AM-6:30PM (ET)
Where: Greenville and Anderson, SC
Cost: $15 due at registration
Registration: Registration is required and must be made by Oct 15th.
See the IDSA Carolina website for complete details.

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Student Portfolio Reviews
hosted by IDSA Student Chapters

IDSA Student Chapter organizations at Auburn and Georgia Tech are each hosting portfolio review events in the very near future. Connect with either or both of these chapters to see what today's students are bringing to the table.

The IDSA Student Chapter at Auburn University invites you to join them for a lecture and portfolio review Thursday Oct. 16. Ms. RitaSue Siegel will present and lead a mock interview beginning at 3:30pm. After 5:00pm reviewers from across the Chapter will be available to look over portfolios. Light refreshments will be served.
For details contact Louisa Stowers, IDSA Student Chapter Chair.
When: October 16, 2008, 3:30PM-8:00PM (CT)
Where: Wallace Center, Auburn University campus (Auburn, AL)
Cost: Free

The IDSA Student Chapter at Georgia Tech invites you to join them for presentations and discussion addressing the Industrial Designers's Portfolio: Theory, Strategy, and its role in representing the candidate" on Thursday Oct. 20th. Speakers moderated by Kevin Shankwiler, and including RitaSue Siegel (via teleconference), will present and discuss the student portfolio. Light refreshments will be served.
For details see the Georgia Tech IDSA website.
When: October 20, 2008, 6:00PM-8:00PM (ET)
Where: Klaus Room 1116, Georgia Tech campus (Atlanta, GA)
Cost: Free