Special Offer for..."Confessions of an ex-IDEO guy"

with Sean Corcorran, Steelcase
Vice President, Marketing and Product Development
presented by IDSA Atlanta

Pre-register and bring a guest at no extra cost as we host Mr. Sean Corcorran for a candid conversation as he reveals observations and insights gained over 25 years at IDEO and Steelcase, successfully managing new product development in a wide range of industries and product categories. Seating for this event is strictly limited, affording attendees with the special opportunity to actively participate in the discussion.

Sean will share his experiences as an IDEO studio head, and current client, to shed light on the importance of managing both client and consultant relationships to ensure the best project outcomes.

This conversation will be of special interest to design professionals managing teams, design entrepreneurs in consultancies, and executives in leadership roles related to design and product development.

Topics for discussion will include:

• IDEO from the inside, and out... culture, behavior, attitudes, mindset, methods and case studies at one of the worlds’ top design firms, as well as observations as a client.
• The Perfect Client... be careful what you wish for Mr. Design Firm Principal. Is that the perfect client….or your worst nightmare?
• Lessons learned... what REALLY matters in the business of design.
• Ask me anything... questions, answers, and discussion.

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Event details:
Date: Wednesday, June 3, 2009
Time: 5:30-8:30pm (EDT)
Where: Steelcase WorkLife Center, 303 Peachtree Center
Suite AL-175, Atlanta,GA 30303 [map]
Cost: $20 for IDSA members+1, $50 non-members+1
Pre-registration: Available Online via IDSA ending June 1, 2009.
Entry may also paid by individuals at the door if space allows.
A Worklife Center tour will precede the conversation.
*Those registered prior to May 29 are welcome to bring a guest.