October Studio Tour & Talk

Formation Design Group with
Russell Kroll on "Reframing Industrial Design"
presented by IDSA Atlanta and Formation Design Group.

Set aside an evening for IDSA Atlanta's first Studio Tour & Talk of the Fall season to be hosted by Formation Design Group. Relax, share, and network with fellow chapter members at Formation's studio in Midtown Atlanta as Russell Kroll presents his talk:

Overextended – Reframing Industrial Design
"Job security, international competition & bankrupt countries… The global business context is changing and experts don’t agree on what to expect.

As a future looking profession Industrial Design must consider its path through the economic carnage of collapsing markets and enhance its relevance. 'Overextended' uses humorous examples from the marketplace to highlight contradictions within the Industrial Design profession. The presentation is both an introspective discussion of recent events and a call to arms for designers effected by the turmoil wrought by rapidly changing market conditions.

Overextended will present a strategy for cementing Industrial Design’s position at the center of the innovation process. Examples will highlight this central role as our past, future and as the core of what Industrial Design provides."

Date: Thursday, October 15, 2009
Time: 6:30-8:30pm EST
Location: Formation Design Group
555 Dutch Valley Rd NE - Atlanta, GA. 30324 [directions] [pdf]
Cost: Free (Light refreshments will be available)
Please RSVP: Please let us know if you will be attending rsvp@formationdesign.com

Special Offer for..."Confessions of an ex-IDEO guy"

with Sean Corcorran, Steelcase
Vice President, Marketing and Product Development
presented by IDSA Atlanta

Pre-register and bring a guest at no extra cost as we host Mr. Sean Corcorran for a candid conversation as he reveals observations and insights gained over 25 years at IDEO and Steelcase, successfully managing new product development in a wide range of industries and product categories. Seating for this event is strictly limited, affording attendees with the special opportunity to actively participate in the discussion.

Sean will share his experiences as an IDEO studio head, and current client, to shed light on the importance of managing both client and consultant relationships to ensure the best project outcomes.

This conversation will be of special interest to design professionals managing teams, design entrepreneurs in consultancies, and executives in leadership roles related to design and product development.

Topics for discussion will include:

• IDEO from the inside, and out... culture, behavior, attitudes, mindset, methods and case studies at one of the worlds’ top design firms, as well as observations as a client.
• The Perfect Client... be careful what you wish for Mr. Design Firm Principal. Is that the perfect client….or your worst nightmare?
• Lessons learned... what REALLY matters in the business of design.
• Ask me anything... questions, answers, and discussion.

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Event details:
Date: Wednesday, June 3, 2009
Time: 5:30-8:30pm (EDT)
Where: Steelcase WorkLife Center, 303 Peachtree Center
Suite AL-175, Atlanta,GA 30303 [map]
Cost: $20 for IDSA members+1, $50 non-members+1
Pre-registration: Available Online via IDSA ending June 1, 2009.
Entry may also paid by individuals at the door if space allows.
A Worklife Center tour will precede the conversation.
*Those registered prior to May 29 are welcome to bring a guest.

Atlanta Screening of "Objectified"

Save the Date - May 13, 2009
A Special Atlanta screening of the film "Objectified"
presented by IDSA Atlanta, AIGA Atlanta, and MODA

Join the IDSA, AIGA and the Musuem of Design Atlanta for a very special screening of the new documentary "Objectified". Making this an even more memorable event will be the opportunity for a post-screening Q&A with director Gary Hustwit and special guests. These events have been selling out quickly across the US, let's see that this one is no different.
Ticket are on sale now!

About the film:
"Objectified" is a new documentary about our relationship to manufactured objects and the people who design them. Directed by Gary Hustwit ("Helvetica"), the film is a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about industrial designers, the people who re-examine, re-evaluate and re- invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world's most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

See the trailer and more about the film on the web at objectifiedfilm.com

Event details:
Date: Wednesday, May 13, 2009
Time: 7:00pm ET
Location: Plaza Theater
1049 Ponce De Leon Ave. Atlanta, GA. 30306 [map]
Cost: $15 for AIGA, IDSA, and MODA members, $20 general public.
On sale now at objectifiedfilm.com.

2009 Southern District Conference Update

Registration is now available
IDSA Southern District Conference Committee

"Through innovation and vision, designers can help bring powerful, transformative and positive change to people's lives. Join us this spring in New Orleans - a city not only known for its charm and beauty, but also for its strength and resiliency - for a stimulating conversation on how the power of design can restore and replenish not just individual lives, but entire communities and societies."

Speaker information as well as online registration for the Southern District Conference are now available on the conference website.
("Early Bird" registration ends 2/28, "Late" registration begins 3/22)

Event details:
Date: April 3-5, 2009
Location: Hilton St. Charles
333 St. Charles Avenue, New Orleans, LA 70130

Conference Registration	Early Bird	Regular	Late
Non-Member	$295	$350	$399
Member	$195	$245	$295
New grad (1-3 years)	$125	$155	$200
Student w/ ID	$99	$115	$165

January Studio Tour & Talk [Updated]

January 23, 2009
Propane Creative, Studio Tour & Talk
presented by IDSA Atlanta and Propane Creative, Inc.

Join us for a casual evening with beverages, foosball, and Rockband at the studios of Propane Creative. Relax, share, and visit with others from the Atlanta Chapter's diverse IDSA community, while gaining practical insight from James Harris, the CEO and Chief Storyteller for Elemental Interactive. A broad array of industrial design and branding examples will be on display, providing a glimpse into the studios process through its' collection of 3D renderings, photos, sketches, drawings, and presentation materials.

Mr. Harris' presentation will address social media marketing head-on. We've all heard about it. We each have our own idea of what it means. James has the experience and knowledge to provide valuable insights on just how social media marketing works and ways that it can be leveraged. The talk will be followed with a Q&A session/discussion.

Date: Friday, January 23, 2009
Time: 6:30-8:30pm ET
Location: Propane Creative
934 Glenwood Ave. SE, Suite 100 - Atlanta, GA. 30316 [directions]
Cost: Free (Light refreshments will be provided)
RSVP: let us know you're coming! (404) 627.4249

For event specific information...
contact Steve Swonitzer - (404) 627.4249

January Studio Tour & Talk

Save the Date - January 23, 2009
Propane Creative, Studio Tour & Talk
presented by IDSA Atlanta and Propane Creative, Inc.

Save the date for a casual evening with beverages, foosball, and Rockband at the studios of Propane Creative. Relax, share, and visit with others from the Atlanta Chapter's diverse IDSA community, while gaining practical insight from the nights guest speaker. Watch for more details in the coming weeks.

Date: Friday, January 23, 2009
Time: 6:30-8:30pm ET
Location: Propane Creative
934 Glenwood Ave. SE, Suite 100 - Atlanta, GA. 30316 [directions]
Cost: Free (Light refreshments will be provided)
RSVP: let us know you're coming! (404) 627.4249

For event specific information...
contact Steve Swonitzer - (404) 627.4249

IDSA Conferences in 2009

2009 Southern District Conference
Mike Garten, IDSA, Southern District VP
Date: April 3-5, 2009
Where: New Orleans, LA - Hilton New Orleans/St. Charles Avenue

2009 Southern Intl. Conference and Education Symposium
Bruce Claxton, FIDSA, Conference Chair
Date: September 23-26, 2009
Where: Miami, FL - Loews Miami Beach Hotel

December Studio Tour

Creature Studio Tour & Talk with
Clive Roux on Sustainable Design
presented by IDSA Atlanta and Creature, LLC.


Come check out Creature’s studio, see what we’re up to, and hear what Clive Roux from Green LLC has to say about life as a Sustainable Design consultant. Sustainability is the new design/business buzzword, but who is really applying the principles? Join us to learn about real-life solutions, the skill set a designer needs to learn, and the day-to-day challenges in designing for environmental responsibility.

Date: Wednesday, December 3, 2008
Time: 6:30-8:30pm ET
Where: Creature LLC
2195 Defoor Hills Road, Suite A - Atlanta, GA. 30318 [map]
Cost: Free (Light refreshments will be provided)

For event specific information contact:

Maureen Carroll - (404) 492.5601

Note: This event was previously scheduled for October 29, please note the new date.

End-User Research at Steelcase, Inc.

"Maximizing the Patient and Practitioner Environment
in the Healthcare Industry: Steelcase, Inc"
Joyce Bromberg, Director of WorkSpace Futures - Research
Co-sponsored by PDMA Georgia and IDSA Atlanta

Join us on November 12, 2008 at the Atlanta headquarters of Newell Rubbermaid, to learn how Steelcase, Inc. utilizes end-user research to help deliver a better healthcare experience, from the radiology lab to the patient room.

As Director of WorkSpace Futures - Research, Joyce is responsible for user-center research for vertical markets and Phase 0 research for product development. Sometimes called “pioneering research,” this activity utilizes her 25 years of industry experience in the areas of observation, synthesis and design.

Leveraging a number of case studies from the healthcare industry, Joyce will illustrate and discuss the tools that the Steelcase WorkSpace Futures and Nuture teams have used to provide meaningful improvements within a highly stressed and emotional environment. Looking beyond traditional physical ergonomics, their team emphasizes cognitive ergonomics - the connection of learning, memory, and physical space.

Ms. Bromberg’s presentation will be divided into two parts, the first will give an in depth overview of Steelcase’s Human Centered Design Research Process. It will focus on how Steelcase uses the insights gained through this method to develop new product and setting solutions and explain how they are beginning to measure the effectiveness of both. The second will allow the attendees to have a hands on observational experience that allows them to develop design principles and product concepts. Attendees will come away from the experience with some new tools to add to their repertoire.

Date: Wednesday, November 12, 2008
Time: 6:00-8:30pm ET
Where: Newell Rubbermaid
3 Glenlake Parkway NE, Atlanta, GA 30328 [map].
Parking will be available in the deck to the left of the office building.

Cost: IDSA members - $10 (due at registration)

Students w/ID - Free! (using "Priority Code" STUDENT08)
[PDMA members should register through PDMA Georgia's site]
Pre-registration REQUIRED, via the web through PDMA Georgia

October Events of Interest

A number of events are coming up in the very near future that may be of interest to IDSA Atlanta members. Make one of these event and show your support for others in the area.

ID@GT Lecture
Second Industrial Design Lecture of Fall 2008, Nature in Design Series
hosted by College of Architecture at Georgia Tech

On Wednesday October 8, Georgia Tech will be hosting their second Industrial Design lecture of the Fall 2008 semester presenting Neri Oxman, architect and researcher currently based at the Massachusetts Institute of Technology for her lecture titled "Making Difference"
For more details visit the Neri Oxman event page served by Georgia Tech College of Architecture.

When: October 8, 2008, 6:00PM-7:00PM (ET)
Where: Architecture Auditorium/East Architecture Building, Georgia Tech campus (Atlanta, GA)
Cost: Free

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SC Upstate In-house I.D. Studio Tour
Hosted by the IDSA Carolina Chapter

"Be there when several locally based, international companies open up their doors for the first time to the outside visitors. CCi, Electrolux, and Michelin are three giants in the product design field. On October 17th they welcome a limited few to tour through their facilities and see what it’s like working for a corporate design firm. This will be a must see for any student of industrial design [but is open to anyone in the design community including professionals and their spouses]."

When: Friday, October 17, 2008, 11:30AM-6:30PM (ET)
Where: Greenville and Anderson, SC
Cost: $15 due at registration
Registration: Registration is required and must be made by Oct 15th.
See the IDSA Carolina website for complete details.

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Student Portfolio Reviews
hosted by IDSA Student Chapters

IDSA Student Chapter organizations at Auburn and Georgia Tech are each hosting portfolio review events in the very near future. Connect with either or both of these chapters to see what today's students are bringing to the table.

The IDSA Student Chapter at Auburn University invites you to join them for a lecture and portfolio review Thursday Oct. 16. Ms. RitaSue Siegel will present and lead a mock interview beginning at 3:30pm. After 5:00pm reviewers from across the Chapter will be available to look over portfolios. Light refreshments will be served.
For details contact Louisa Stowers, IDSA Student Chapter Chair.
When: October 16, 2008, 3:30PM-8:00PM (CT)
Where: Wallace Center, Auburn University campus (Auburn, AL)
Cost: Free

The IDSA Student Chapter at Georgia Tech invites you to join them for presentations and discussion addressing the Industrial Designers's Portfolio: Theory, Strategy, and its role in representing the candidate" on Thursday Oct. 20th. Speakers moderated by Kevin Shankwiler, and including RitaSue Siegel (via teleconference), will present and discuss the student portfolio. Light refreshments will be served.
For details see the Georgia Tech IDSA website.
When: October 20, 2008, 6:00PM-8:00PM (ET)
Where: Klaus Room 1116, Georgia Tech campus (Atlanta, GA)
Cost: Free

Allan Chochinov Lecture [event]

Allan Chochinov
presented by IDSA Atlanta and the Museum of Design Atlanta

"As designers confront a future of growing consumer demand for designed artifacts, along with a frightening increase in the environmental, social, and economic consequences of producing, distributing, and using those artifacts, there is an urgent need to reassess the real imperatives and mandates of design. Classically viewed as a way to problem solve in the built environment, the discipline of design is now seen as a methodology for creating value—through artifacts, systems, brands, and services. But what is the role of the contemporary designer amidst all of these demands, and how do we reconcile the tensions between consumption, need, and delight?"

This September, the IDSA Atlanta Chapter will be hosting a very special presentation by New York-based designer/educator Allan Chochinov. He serves as editor in chief of Core77.com, one of the most widely read websites in the world focused on product design, Coroflot.com and DesignDirectory.com. Allan writes and lectures widely on the impact of design on contemporary culture, and teaches in the graduate departments of Pratt Institute and the School of Visual Arts in New York City.

Date: Tuesday, September 23, 2008
Time: 6:30-8:30pm (talk is from 7pm)
Where: Art House Gallery, 309 Peters Street, Atlanta,GA 30313 [map]
Cost: Free for IDSA and MODA members
$15 non-members in advance, $20 non-members at the door
$5 with student ID in advance, $10 with student ID at the door
Light refreshments will be provided.

Seating is very limited
IDSA & MODA members RSVP by emailing rsvp@museumofdesign.org
all others should RSVP by purchasing a ticket online at www.museumofdesign.org/store

[mark the date] PDMA Summit'08 "The Politics of Innovation"

PDMA Georgia-Summit'08: The Politics of Innovation
Hosted by the Product Design Management Association, Georgia

"Join PDMA on September 23, 2008 for Summit 2008: The Politics of Innovation, and you will learn how to overcome the tangible and intangible roadblocks presented by organizational culture, leadership and methodologies.

This interactive, half-day conference, presented by the Georgia chapter of the Product Development & Management Association (PDMA), will feature leaders from corporations, consulting firms and educators who are producing successful new product innovations."

Speakers include:
David Owens - CEO of Griffin Technology
Dr. Steven Moysey - CTO of MooBella
Peter Topping - Associate Professor in the Practice of Organization & Management, Emory Goizueta Business School.
Todd McCullough - Managing director of Doblin

Paid registration is required.
Details, and registration for PDMA's "Summit'08" on the web at:
http://www.pdma.org/events_detail.cfm?pk_event=90

This event is scheduled to conclude in time for those interested in the Allan Chochinov lecture hosted by IDSA Atlanta to attend both.

[save the date]: Allan Chochinov lecture

Upcoming lecture sponsored by IDSA Atlanta

Be sure to highlight September 23, 2008 when IDSA Atlanta Chapter will be hosting a very special presentation by New York-based designer/educator Allan Chochinov. He serves as the editor-in-chief of Core77.com, one of the most widely read design websites in the world, and as strategist for Coroflot.com and DesignDirectory.com.

Date: September 23, 2008
Time: TBD
Where: TBD
Cost: TBD

Watch for details on this and other events via these email broadcasts in coming months and be sure to keep up with your IDSA chapter here on the web at www.idsa-atlanta.org and subscribe to the RSS feed.

[save the date]: Luke Williams, ID@GT Lecture Series

"Chasing Boundaries in Design: The Naked Interface" with Luke Williams
ID@GT Lecture Series

"As digital technology becomes invisibly embedded in everyday things, physical objects are becoming and important vehicle for interaction. They can help people define new systems of relationships with digital information. Luke will examine how perceptions and gestures formed through our experiences with physical products can effectively bring liberty to the interface. His presentation will discuss how patterns and archetypes from product design now frame new ways for people to orient themselves around information.

Luke Williams is Creative Director for frog design, and heads the ID practice for the New York and Austin studios."

When: Wednesday, April 16, 2008, 6:00 PM (EDT), reception to follow
Where: Klaus Advanced Computing Building, Seminar Room 1116, Georgia Tech (Atlanta,GA)
Cost: free
Event Contact: Claudia Winegarden, Industrial Design Program 919.389.2302

For details of, and directions to this presentation visit the Georgia Tech College of Architecture calendar page.

This event sponsored by IDSA Atlanta and Georgia Tech Industrial Design.

April events of interest

The Atlanta chapters of the AIGA and PDMA are hosting events in the very near future that may be of interest to IDSA members.

Mark Speece - "WHAT’S IN A NAME?

How to win at the product name game."

Hosted by the Product Design Management Association, Atlanta

"Join [PDMA] on April 17, 2008 at Georgia Tech College of Management, to learn more about the naming process Fortune 500 companies use to name products, services, or companies.
As cofounder and naming director of 800 Degrees, an Atlanta-based brand consultancy, Mark Speece will cast some light on the steps to take and the obstacles to overcome in the name process. His explanation will provide both an insight into “how the big guys do it” and practical, usable information that should make your next naming project a bit less daunting."

When: Thursday, April 17, 2008, 5:30 PM (EDT)
Where: Georgia Tech College of Management (Atlanta,GA)
Cost: PDMA Members: $20, Non-members: $25, Students (with valid ID): $10 (PDMA membership is free, see website)
Registration: Register now with PDMA Atlanta.

For details regarding PDMA Atlanta and this presentation visit the PDMA Atlanta website.

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Stefan Sagmeister - "Things I Have Learned In My Life So Far"

hosted by AIGA Atlanta

"Astonishingly, Stefan Sagmeister has only learned twenty or so things in his life so far. But he did manage to publish these personal maxims all over the world, in spaces normally occupied by advertisements and promotions: as billboards, projections, light-boxes, magazine spreads, annual report covers, fashion brochures, and, recently, as giant inflatable monkeys. In this presentation Sagmeister throws his diary, a lot of design, and a little art together with a pinch of psychology and a dash of happiness into a blender and pushes the button."

When: April 23, 2008, 6:00 PM (EDT)
Where: Zoo Atlanta: The Coca Cola World Studio (Atlanta,GA) 
Cost: AIGA Members: $20 / AIGA Student: $15, Non-Members: $40
Registration:  Register now with AIGA Atlanta.

For details regarding AIGA Atlanta and this presentation visit the AIGA Atlanta website.

[save the date]: Karim Rashid lecture and exhibition

"Karim Rashid: From 15 Minutes into the Future"
A lecture given by Karim Rashid

Artist Karim Rashid will lecture in conjunction with the exhibition “Karim Rashid: From 15 Minutes into the Future,” (March 14 thru May 18, 2008) which showcases a selection of Rashid’s more than 2,000 designed objects that have been put into production. He is a leading figure in the fields of product, interior, fashion, furniture, lighting and art design.

Artist Lecture
When: April 3rd, 2008; 4:30pm-5:30pm (EDT)
Where: Rich Auditorium, Woodruff Arts Center
1280 Peachtree Street N.E., Atlanta, GA
Cost: Free and open to the public

Opening Reception for Artist Karim Rashid
When: April 3rd, 2008; 5:30-7:30pm (EDT)
Where: ACA Gallery, Woodruff Arts Center
1280 Peachtree Street N.E., Atlanta, GA
Cost: Free and open to the public
Presented in conjunction with the SCAD-Atlanta Gallery Hop

Note: For both events, free parking and shuttle service will be available at SCAD-Atlanta, 1600 Peachtree Street

For more information, read the press release, visit www.scadexhibitions.com or call 404/815.2931

[save the date]: Eero Saarinen furniture lecture

"The Furniture of Eero Saarinen"
A lecture given by Brian Lutz

Brian Lutz, a writer whose monograph on the modern master's furniture is scheduled to be published by Yale University Press next year, participated in organizing the show currently on view at MODA, "The Furniture of Eero Saarinen: Designs for Everyday Living."

When: March 13, 2008, 6:30 PM 
Where: High Museum of Art/Hill Auditorium (Atlanta,GA) 
Cost: free (RSVP required, no walk-ins)
Registration: RSVP to the Museum of Design Atlanta by March 6

For details on the exhibition, visit http://www.museumofdesign.org/